With BMW it was timing and focus that ended the dream.... They got invovled in enduro bikes and then bought Husky, just as the world economy was going to go bust. I'm told that if they stuck with the initial management team they put in place at Husqvarna and the plan to develope what Husky had in the pipeline, things would have worked out better. The first BMW installed president was replaced for going "Native" and susequent leadership decided to BMWnize Husky with 4 stroke BMW engines and more street oriented models, at a time when the rank and file dirt rider was going back to the 2 stroke in droves. I don't think BMW's business model lets it react quickly to the market and they didn't really trust the Italians to do it with minimal supervision. As I've said many times before, if BMW/Husky put the energy and resources they put into the 449/511 into the 250/300.... this thread wouldnt exist. It looks like Beta is hitting it out of the park with their new 2 strokes.
I'm starting a new thread, to just discuss the merging of Husky and Husaberg brands back together, as this seems to be a goal of SP.
Agree and disagree. the WR250/300 have never been big sellers for some reason. When I got my 99 WR250 brand new from Bills I was for sure the only one around with one. I felt like I was on some extreme exotic bike for years. Then got an 02 (which was revamped and upgraded with new plastic and bunch of changes and PS pipe and muffler kits... they were trying to get it out there) and was almost the same but a few other people got them after trying mine. They just never seemed to gain market share and they were sexy and new back then. Mags would not test them etc. I believe even if they came out with an all new on ion 09 with the new 125 they would have been slow sellers and the mags would continue to ignore husky. BMW did a great job of getting the husky in the main stream mags, on TV, in new cycles. They had good momentum, the 449/511 sells well and uses an existing engine with is the hard / expensive part so that was not a flop IMHO. Its not a race bike but many love it and it seems to sell well. The TR650 is a huge success / hit. They did do continuous upgrades to the x-lights, all new head, much better EFI etc. the 125 also got nice upgrades to stay current which is all it needed. They may or may not have been working on DFI 2 strokes and that would have been the next part to the puzzle they needed but...
With BMW it was timing and focus that ended the dream.... They got invovled in enduro bikes and then bought Husky, just as the world economy was going to go bust.
...I think this is the big picture. They bit off a big chunk, the economy collapsed, they struggled and went F-this, we need to get back to our roots and stop playing with dirt bikes that are a very soft market.