• Hi everyone,

    As you all know, Coffee (Dean) passed away a couple of years ago. I am Dean's ex-wife's husband and happen to have spent my career in tech. Over the years, I occasionally helped Dean with various tech issues.

    When he passed, I worked with his kids to gather the necessary credentials to keep this site running. Since then (and for however long they worked with Coffee), Woodschick and Dirtdame have been maintaining the site and covering the costs. Without their hard work and financial support, CafeHusky would have been lost.

    Over the past couple of weeks, I’ve been working to migrate the site to a free cloud compute instance so that Woodschick and Dirtdame no longer have to fund it. At the same time, I’ve updated the site to a current version of XenForo (the discussion software it runs on). The previous version was outdated and no longer supported.

    Unfortunately, the new software version doesn’t support importing the old site’s styles, so for now, you’ll see the XenForo default style. This may change over time.

    Coffee didn’t document the work he did on the site, so I’ve been digging through the old setup to understand how everything was running. There may still be things I’ve missed. One known issue is that email functionality is not yet working on the new site, but I hope to resolve this over time.

    Thanks for your patience and support!

2012: Best Year on Record for BMW Motorrad

T
mnb said:
Those numbers are not correct. Sales were up in 2011 over 2010, bringing all those figures into question.
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Those are factory production sales numbers, how those sales are reported as they happen (stale date etc...) is another matter.
 
The Asphalt And Rubber blog (who love Husky) posted this news with a caveat a few days ago:

Normally when we talk about Husqvarna’s sales, it is about how the German-owned, Italian-run, Swedish-in-name-only brand is slowly collapsing in on itself like a dying star. Not so in 2012 though, as Husqvarna sales to dealers were up a solid 15.7% (10,751 units) over the 2011 figures (9,286 units).

Holy shnikeys Batman, but with numbers that sounds almost too good to be true, a closer examination of Husqvarna’s sales figures sheds some interesting facts. Fans of the brand, may not like what they have to hear after the jump.

With the off-road market still a staple of the Husqvarna brand, it should be unsurprising that the Swedish brand’s biggest sellers were its larger single-cylinder enduro, mx, and supermoto bikes, which accounted for 2,597 units sold (250cc, 310cc, 449cc, and 511cc models).

However, when you break out the sales figures for the twin-cylinder Husqvarna Nuda 900 (1,936 units), as well as the single-cylinder Husvarna Terra & Husqvarna Strada models (1,321 combined models) though, it is apparent where BMW’s other motorcycle brand made its gains.

Without the introduction of the new models and the new on-road segment, Husqvarna’s 2012 sales would actually have been another disappointing posting, with a 19% sales loss (7,494 off-road units sold). Clearly, Husqvarna’s new model strategy is helping move more units, but what is worrying is that the company has yet to turnaround its shrinking off-road market.

While 2012 may have been a success in unit sales, the numbers behind the sales are worrisome indeed for the iconic brand. The Baja and Moab models can’t get here soon enough, but will they leave Husky still standing one leg only?
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http://www.asphaltandrubber.com/news/husqvarna-sales-2012/#more-39128

Hopefully income from the roadbikes will subsidise development of updated strokers and perhaps some big thumpers that are more acceptable to the (rather conservative) dirtbike market. Wait and see I guess. :)
 
I was wondering how the street models affected sales. Think of how late of a release the terra and strada are with those kinds of numbers too. Brand awareness is a big part of this. Husky really needs to put out some kids bikes. I don't just mean 2 stroke 65's but some 80-100cc 4's. my son always wants to ride whatever I have (because a 7 year old still thinks I'm cool lol). It would stick with him when's he's older if he was raised on them and they continued to make competitive bikes. I can see husqvarna turning into a much larger brand then what it currently is. The dirt side of the house is nice and all but it would be great to see a completely balanced line. I would love to have a sport bike next to a touring and dirt bike :).
 
ray_ray said:
True and as long as 1 is made per yr, we have hope :) ... But you gotta remember dirt bike are a business ... bmw is a business and if the numbers don't increase ... They can do what ever they want to do with the brand ... Sell off their rights ... Even just stop the brand totally as harley did with Buell ... :( ... Of course the mastermind of Buells continued elsewhere I think ...

I'm probably overly defensive on the brand here and again, take my words as nothing personal or even worthy ... probably due to what I saw over on tt as they are a soap operas with their site on Huskies ...

I've got my bikes here including a 2T as my hedge against the future and the brand also ... But I'm hoping for the some growth and we all should be on-board here and keep pushing forward for Husqvarna's future ...
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I like the brand, I buy them as long as they exist, and I enjoy riding them. Simple process for me. I only worry about what I have control over.

P.s I do hope the brand grows and is with us along time. But, with that said - if there is a market and a need, there will always be someone, if not Husqvarna, to provide for that.
 
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