Erik Italhusky
Husqvarna
AA Class
Hi guys,
I work for a dealership that focusses solely on Italian motorcycles. The pre-KTM Husqvarna included. Today I was daydreaming about one of our other brands: MV Agusta.
MV Agusta has been rapidly growing for the last 3 years. Both in models and sales numbers.
However the other Castiglioni brand, Cagiva, has been sleeping for a few years. Some people think that they will restart the brand in a few years to specialize in cheap motorcycles. However I expect a different approach:
Cheap Cagiva's will compete with more expensive MV's in one way or another. So Cagiva can only produce bikes that are no threat to MV. MV currently keeps increasing the amount of models in their range. They want to enter all segments. However I believe there is one segment they cannot breach because they have no brand history in the segment (which is a key for succes and the reason Pierer bought Husqvarna). I would love to see a renewed Cagiva with a focus on offroad motorcycles. They have the knowledge (pre-BMW Husqvarna) and the history (Dakar). What do you guys think?
I work for a dealership that focusses solely on Italian motorcycles. The pre-KTM Husqvarna included. Today I was daydreaming about one of our other brands: MV Agusta.
MV Agusta has been rapidly growing for the last 3 years. Both in models and sales numbers.
However the other Castiglioni brand, Cagiva, has been sleeping for a few years. Some people think that they will restart the brand in a few years to specialize in cheap motorcycles. However I expect a different approach:
Cheap Cagiva's will compete with more expensive MV's in one way or another. So Cagiva can only produce bikes that are no threat to MV. MV currently keeps increasing the amount of models in their range. They want to enter all segments. However I believe there is one segment they cannot breach because they have no brand history in the segment (which is a key for succes and the reason Pierer bought Husqvarna). I would love to see a renewed Cagiva with a focus on offroad motorcycles. They have the knowledge (pre-BMW Husqvarna) and the history (Dakar). What do you guys think?