Husky sales up!

[dartyppyt]

Broke 36,000 + bike sales for 2017.

Enjoying further positive trading results, Husqvarna Motorcycles have ended the 2017 business year with yet more record-breaking sales and turnover figures. With 20% more motorcycles sold during the 12 months to December 31, 2017, the European manufacturer of premium motorcycles saw their annual turnover increase by a notable 25% compared to the previous year.

Continuing their steep upward trajectory, Husqvarna Motorcycles saw a total of 36,883 motorcycles being sold during 2017, as the brand reached a record-breaking worldwide turnover of 250 million Euros. Underlining the manufacturer’s positive momentum of growth, these notable results surpass the historic gains in bike sales and turnover achieved during each one of the previous three business years.

Adding a benchmark to their timeline, during 2017 Husqvarna Motorcycles introduced the next generation of fuel-injected 2-stroke machines. Perfectly embodying Husqvarna’s pioneering spirit, the revolutionary new TE 250i and TE 300i, together with a heavily updated range of enduro and motocross machines have set innovative standards for the future of offroad motorcycling.

Husqvarna Motorcycles have also recently taken vital steps towards fulfilling their progressive vision of street motorcycling with the unveiling of the production version of the VITPILEN 401, SVARTPILEN 401 and VITPILEN 701 ‘Real Street’ models. With all three motorcycles reaching dealer floors during the first months of business year 2018, Husqvarna Motorcycles’ thrilling expansion in the street motorcycle segment ensures the brand’s strategic growth for the foreseeable future.

 

[fran...k.]

Sold and turnover might be kind of vague but I did the math 250,000,000 euros and 36883 motorcycles comes out to 6778 euros or 8337 dollars by todays conversion rate. So I guess it isn't inexpensive models in India or elsewhere making up the bulk. On further thinking parts and accessories probably are in the 250 million euro number.

here is an article about the new models mentioned above
http://www.cyclenews.com/2016/11/article/husqvarna-introduces-vitpilen-401-svartpilen-401/

 

[ray_ray]

Not sure on bike turn-over vs sales terms but I can assure you that here in this 3rd world country, there are no inexpensive Huskys or KTMs on any showroom floors when new bikes arrive to be sold; Only after a few yrs have passed on an 'last-yrs-model-bike', then that bike will depreciate to some ~degree but nothing as quickly as the same time-line a bikes' price depreciates in the states from what I am been told here from bike owners.

The interesting part would be to know how much the sales of the Husqvarna brand is eating into the overall KTM brand sales. I'm sure SP knows the answer to that question.

Seems KTM is pushing those 2 new streeter bikes to keep sales moving upward and staying away from the KTM current models?

 

[NCSteve]

Yes, would like to see KTM sales figures over the same time period. Would seem though a very smart move and well done on their part to purchase the H brand.
Assuming racing still plays a part in sales and considering the current SX season, the white KTMs are looking very good. The amazing Gforce has got to help the brand world wide and the H brand has become prominent in off road riding and racing everywhere in just a few short years.

 

[LandofMotards]

Not sure on bike turn-over vs sales terms but I can assure you that here in this 3rd world country, there are no inexpensive Huskys or KTMs on any showroom floors when new bikes arrive to be sold; Only after a few yrs have passed on an 'last-yrs-model-bike', then that bike will depreciate to some ~degree but nothing as quickly as the same time-line a bikes' price depreciates in the states from what I am been told here from bike owners.

The interesting part would be to know how much the sales of the Husqvarna brand is eating into the overall KTM brand sales. I'm sure SP knows the answer to that question.

Seems KTM is pushing those 2 new streeter bikes to keep sales moving upward and staying away from the KTM current models?

Is there a price difference there compared to here if you were comparing msrp's? We seem to get a better deal than they do in australia.

The street models are quite a bit different then the ktm ones. Not the average naked bikes ktm has, the modern cafe racer look they're going for is cool. Would be cool to see some sportbikes. They build some for certain small bore classes and seeing old husky street racing photos it's cool that they are involved in that again. The street side seems to be where they're really separating the brand's so who knows what else they'll come up with

 

[ray_ray]

See the inlines on the good points you make here NCS; You make another subtle point also, I think it was at the MXoN this yr that one of the announcers mentioned the White-bikes are out here in numbers, because the starting gates were full of Husqvarna branded bikes.. Calling out a Husqvarna bike with its' own unique color hit me like a hammer, after hearing and seeing my entire life that the Japanese bikes have 'owned' all the cool colors for bikes. Even today when I ride up on my red Italian made Husky, most think it is a honda... We all know "You meet the nicest people on a honda"

Yes, would like to see KTM sales figures over the same time period.

SP has all these figures, right down to a nats-butt and probably reads it over weekly\monthly\QTRly; All entities(private&governmental) watch and compare all their data(sales, incoming-outgoing monies) in the QTRly time frame and report it if they are a publicly owned identity. Normally it is compared with the same time frame as 1 yr ago.

Companies all around the world track their sales data as much as possible I'd guess. This is maybe the leading, driving force today with all this data being stored in the clouds. Yrs back when computing was just starting to become available to the masses and not just a UNIX box in the background enabling many things, companies wanted to have all this sales-data to compare+understand. Even with a mainframe for power back in those days, tape was the only mass storage device around and is ~100% serial to read. Pretty much a show stopper at the time

Would seem though a very smart move and well done on their part to purchase the H brand.
We all know the big ones eat\purchase the smaller ones. Nothing new there and in most cases, you try to buy an established, well known company that will increase your bottom line and\or intellectual property in a positive manner. Husqvarna has its roots in a great number of the motorcycle greats today such as Mitch Peyton; Edison Dye brought the Husqvarna bikes to America and really started MX racing here in the states. History is everything in about all cases. No history, you are in the backseat or not even in the car.

Assuming racing still plays a part in sales and considering the current SX season, the white KTMs are looking very good. The amazing Gforce has got to help the brand world wide and the H brand has become prominent in off road riding and racing everywhere in just a few short years.

Bergs were with KTM since 1995 I read... Close to a decade alone with KTM and not sure on any of this time with Bergs or KTM but I do know I have ~never seen a local person here who had ever heard of the brand name Husaberg but there were a few, not too many, that have heard of the Husqvarna brand from a decade ago when I arrived here. Today, all the racers here plus many many many many know the Husqvarna brand name and Jason Anderson due to the ama racing in America.